All this needs to be supported by a digital content platform that’s attractive enough to draw the client to visit in the first place, and then to keep coming back. Flagship stores such as Harrods, Selfridges and Liberty in London will always be destination magnets, as will Bergdorf, Bloomingdale’s, Saks, Barneys and Neiman Marcus in New York. It needs to be executed with expert care, fine attention to detail and in a great environment – with particular relevance to the surrounding demographics. While the future of retail is definitely digital, the future of brands is still physical. Add in ‘special’ and ‘streamlined’, together with a solid digital backdrop. ![]() The store of today, and of the future, needs to focus on great service, great selection (or editing) and great substance (the three S’s of Specialty Retail). I believe the traditional model of department stores, a much-debated topic, is not dead, it just needs to be reinvented.
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February 2023
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